A donation-controlled animation.

 

Children's charity Mended Little Hearts wanted to increase their average donation amount.

So we created a film that gets better the more you give.

We animated a day in the life of Max, a real kid with a congenital heart defect. As you pledge more money, Max’s day improves - the animation grows more full, and the music more beautiful.

See the site at GiveAFullerLife.com

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Fiber One

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The Numbers Game