The most feelgood hate campaign ever.
Australia’s bloodiest game gets even bloodier.
We roughed up NRL's State of Origin rivalry with a modern and compassionate twist.
Awards
Clios Sport - Social Good, Gold
One Club ADC Awards - Experiential Design, Merit
Spikes - Integrated, Finalist
Mumbrella Sports Awards - Best Cause-Related Sports Campaign
Shorty Awards - Civic Engagement, Sports Finalist