An island holiday on ice.
When the tour busses piss off for the winter, Tasmania only gets weirder, wilder and more Tasmanian.
We created ‘The Off Season’ as a winter platform to encourage travellers to embrace the cold on their next holiday.
Though it’s cold, it’s anything but chill.
OFF CUTS
We even created an OFF SEASON winter capsule collection from tacky summer souvenirs - turning bikinis into beanies, Bintang singlets and Hawaiian shirts into puffer jackets, and tea towels into trousers.
Awards
Effies - Insight and Strategic Thinking, Gold
Effies - Travel, Leisure and Media, Silver
Clios - Film Craft (Sound Design) Bronze
Adfest - Film Craft (Sound Design) Bronze
AWARD - Art Direction Campaign, Silver
AWARD - Photography, Silver
AWARD - Channel Branding, Bronze
AWARD - Collateral Branding, Bronze
AWARD - Brand Expression in Collateral, Silver
AWARD - Design, Consumer & Industrial, Bronze
AWARD - Design, Sustainable, Bronze
AWARD - Craft, Sound Design Bronze
Spikes Asia - Effectiveness & Strategy Bronze
AGDA - Print / Merchandise, Clothing, & Apparel (+ Other), Distinction
AGDA - Design Crafts / Photography for Design, Distinction
AGDA - Brand and Identity / Brand Expression, Merit
AGDA - Brand and Identity / Brand Expression – Physical, Merit